Meet the team

Andrew Smith
Founder & CEO
Andrew has over 15 years of experience managing the day-to-day operations of several companies. Andrew was a manager at Xerox and is currently the Operations Manager at CBR Products. Andrew has been in a leadership role most of his career.
Shireen de Beer
CFO & Marketing
Shireen has over 20 years of experience in finance and human resources in the advertising and promotion industry.
Sami Razi
Infrastructure & Development Lead
Sam is a veteran web developer with a degree in Computing Science from SFU. Sam established and led the development team at UBC IT and has 20 years’ experience in IT. Sam is also the creator of an amazing web application called Pressimus.
Lina Hoffbauer
Marketing & Development
Lina has over ten years of experience advocating and researching in the seniors housing and retirement sector in Western Canada. Lina brings a background in statistical research to the Final Wish team and has experience in editing, blogging, advocacy and website strategy, social media and online communications.
Simon Kear
Simon has been putting his keen eye for detail, colour and precision to work for years - first as a colour matching specialist for home finishings in Vancouver and now as a graphic designer in Auckland, New Zealand specialising in print, digital and online advertising.
Jenn Laidlaw
Digital Engagement
Jenn has been working in the health sectors in both Canada and New Zealand for the past decade as a communication consultant. Specializing in digital engagement, she determines how best to interact with and build engaged communities online and off. She has built active online communities for Providence Health Care in Vancouver and Auckland District Health Board in New Zealand and leads workshops for health professionals on digital strategy and engagement.
Dave Saba
Dave Saba is a jack of many trades. A labour relations specialist and immigration consultant, he brings many years of professional writing and editing experience to Final Wish. His freelance articles have appeared in a variety of news, music and sports publications both online and in print.
Chief Paperweight Officer
Dooby holds a degree from Temptations University. He has sat on Newspapers from around the world and has a degree in Catonomics.